Internal Linking with Footer Links and Anchor Text

Footer links are almost standard at the bottom of every Web page. They are placed there for a reason. Should the spiders not be able to fully crawl a site, or the visitor not be able to easily navigate the site, the footer links facilitate movement around the site.

Improve your site by using good keyword rich link anchor text, footer links are a real advantage to your site optimization efforts. In fact, the anchor text choice can enhance even the often neglected Home and About Us pages. At the very least, the anchor text for the home link should be Business Name Home. The anchor text for About Us should read, About Company Name.

You can say that more powerful link anchor text than the site title would be a better choice, at least use of the company name points those pages out clearly for the site visitor. If the company name includes a targeted keyword, some added search engine benefit is included as well. In any case, the better link anchor text will assist in maintaining the overall site theme. Note that the footer anchor text places some extra keyword density on the page.

Link anchor text ties the site themes together

When you create internal site links, the single most important thing to remember is to always use keywords in the anchor text that reflect the theme of the receiving page.

The choice of wording for clickable links on the site map, the site menus, and the page footers should reflect the targeted keywords for the page that you link to. The link anchor text tells the search engines what is the important theme for the page being reached by the link. If the receiving page is targeted and optimized for red shirts, the link anchor text should reflect that goal.

Link text for blue shirts would only be half as effective, and should be reserved for linking to the blue shirts page. Dont use the link text of red shirts for the clickable link to any pages other than the red shirts page. Diluting the anchor text drops the total value to the receiving page by sending what amounts to mixed messages to the search engines. Keep the anchor text relevance clean and focused to the targeted page only.

The link anchor text is more effective if the page receiving the link has the anchor text in its title tags -- and even in the page unique URL. Of course, the on page content should include the keyword phrase at the appropriate density. The overall benefit is derived from the concentration of theme relevance. And the links of your site becomes more informative to the user.

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Vancouver, Hidden Jewel Of The Pacific Northwest

Vancouver will receive a lot of attention as the 2010 Olympics approach, but why wait to visit during the most crowded, tourist deluged period since they hosted Expo 86?

Skiing and winter sports will receive the lion's share of attention during the 2010 Olympics - it is the Winter Olympics, after all - but summer is Vancouver's best season.

After a fall and winter of grey skies and rainy days, Vancouver emerges to a summer of endless blue skies, gorgeous ocean views and warm but fairly dry climate. This is when you want to come to Vancouver!

There are 5 star hotels available on the waterfront in downtown Vancouver, but there are two great hostels, one just off the famous gay area of Davie Street - its maybe six blocks of the shopping area of Robson Street as well - or another across from Jericho beach, looking across at downtown Vancouver. Very well run, situated in spectacular spots, and cheap!

Vancouver is famous for international cuisine. Sushi, Thai food, Greek, Italian, French, Indian, Chinese - but not just run of the mill varieties - some world class representatives of every type of cuisine. Hy's Steak House is a venerable, 50 year old steak house. Cioppinno's has the kind of Italian cooking where everyone at the table raved about having the best______ they'd ever had. C Restaurant on the water has the best seafood. Bishop's has been rated the best restaurant for years, but Rob Feenie at Lumiere has won the Iron Chef competition. There are probably 300 outstanding restaurants in Vancouver!

What to do? Stanley Park is second only to Central Park in new York for size of an urban park - and it is simply spectacular, surrounded by the ocean. Over in North Vancouver, cross the Capilano Suspension Bridge, swinging side to side, 300 feet over the Capilano River. There are 3 ski hills poised overlooking Vancouver, so great sightseeing - take the gondola up to the top of Grouse Mountain. Storeum in Gastown is a new tourist attraction - find out about BC's history. See Vancouver Canucks hockey, BC Lions football, Whitecaps Soccer and catch a "nooner" at Nat bailey Stadium and watch Vancouver Canadians baseball.

Granville Street is the entertainment district, with bars lined on both sides of the street, including the Yale, Vancouver's old time blues bar. There is a gay district with most gay bars on Davie Street. There is a Pride Parade in August, and four nights of the Symphony of Fire fireworks competition - just you and 400,000 of your closest friends watching fireworks timed to music!

Though you'd never need to leave Vancouver, there are great side trips to Victoria (more English than England), Tofino, Vancouver Island and smaller Gulf Islands, Whistler, and the always scorching hot Okanagan Lake. Believe me, you WILL find lots to do!

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